You are worried about a social or political development. Your interests are affected and you want to shift the focus at an early stage. You know there is support for your position in the general public. Yet, you do not know where these silent supporters are and how best to act together.
The Campaign Agency
helps you organize your interests and to position yourself in a politically
effective way. By addressing possible supporters in a targeted manner, we are able to create effective support groups. These groups, when mobilized, offer the potential to influence the public debate and to strengthen your position. This targeted approach is not only more cost effective than public relations work, but also offers new strategic opportunities.
In the context of a mobilization campaign, we address a specifically defined target group and motivate them to become active on your mutual concern. Based on a jointly developed strategy, the first step of the campaign is the identification of your potential supporters through targeting. Using dialogue communication – that is mailings and Web 2.0 platforms – these people are addressed appropriately. Using our campaign- and data-management software we can conduct a dialogue with the aim of mobilization. All this is accompanied by fundraising, crisis communication and campaign training for your staff.
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